Management

  • Vincent Wenbin Qiu

    Chairman of the Board of Directors and Chief Executive Officer
    Mr. Vincent Wenbin Qiu is one of Baozun’s co-founders. Mr. Qiu has served as Baozun’s chairman of the board of directors and chief executive officer since the Company’s founding in 2007. Prior to founding Baozun, Mr. Qiu founded Shanghai Erry Network Technology Ltd., or Shanghai Erry, in 2000, a company specialized in providing supply chain management solutions and services to consumer brands in China, and served as Shanghai Erry’s chief executive officer from 2000 to 2007. From 1992 to 2000, Mr. Qiu worked as a technical and solution architect and held technical management positions in various multinational companies, including NCR (China) Limited, HP China Co., Ltd. and Sun Microsystems (China) Limited. Mr. Qiu obtained his bachelor’s degree in electronic engineering from Tsinghua University in 1992.
  • Junhua Wu

    Director and Chief Operating Officer
    Mr. Junhua Wu is one of Baozun’s co-founders and has served as its chief operating officer since the Company’s founding in 2007. Mr. Wu primarily supervises Baozun’s information technology, customer service and business development departments, as well as its official brand store business. From 2001 to 2006, Mr. Wu served as director of the professional service department at Shanghai Erry. From 2000 to 2001, he worked as senior IT manager in Goodbaby International Group, an international durable juvenile products company headquartered in China. Mr. Wu graduated from Shanghai Jiao Tong University where he studied computer science in 2000.
  • Robin Bin Lu

    Chief Financial Officer
    Mr. Robin Bin Lu has served as Baozun's Chief Financial Officer since joining the Company in 2018. Before joining Baozun, Mr. Lu served as Chief Financial Officer of LightInTheBox Holding Co., Ltd. (NYSE: LITB) from 2014 to 2018. Prior to that, Mr. Lu was Chief Financial Officer and an Executive Director of A8 Digital Music Holdings Ltd (00800.HK) from 2011 to 2014. Mr. Lu also served as a Director of Duomi Music Corporation from 2011 to 2014. From 2008 to 2010, Mr. Lu worked for Anaren, Inc as a Division Controller. Prior to Anaren, Mr. Lu was an Executive Director at Janney & Lee Investment LLC. Robin has also held various financial management positions at China Network Communication Co., Ltd. (which was acquired by China Unicom), Dell Inc., and China International Trust and Investment Corporation (currently known as CITIC Group). Mr. Lu received his bachelor's degree in Automotive Engineering from Tsinghua University in 1992 and his MBA degree in Operations and Finance from Ohio State University in 2000.
  • Michael Meng Li

    Chief Technology and Innovation Officer
    Mr. Michael Meng Li has served as Baozun’s chief information technology and innovation officer since February 2018 and has worked with us since June 2017. Prior to joining us, Mr. Li served as general manager of chain brands business division at Wanda Internet Technology Group from May 2016 to June 2017. Mr. Li served as general manager of e-commerce at BestBuy Commercial (Shanghai) Co., Ltd. from April 2014 to April 2015, responsible for ecommercial business development. Mr. Li was co-founder and served as chief executive officer of Shanghai Aibee Network Technology Co., Ltd. from January 2012 to January 2014. Mr. Li has more than 18 years of management experience in the e-commerce and IT service industry. Mr. Li received his bachelor’s degree in energy engineering from Zhejiang University.
  • Daniel Zhiguo Duan

    Logistics and Supply Chain VP
    Mr. Daniel Zhiguo Duan has served as our vice president in charge of our logistics and supply chain group since July 2018. Prior to joining us, Mr.Duan served as a senior director of Cainiao Network Technology Co., Ltd., a China-based logistics data platform operator, from September 2013 to July 2018. Mr. Duan served as a logistics director of Zhejiang Tmall Supply Chain Management Co., Ltd., a China-based logistics service company, from December 2011 to September 2013. Mr. Duan served as a logistics director of VANCL (Beijing) Technology Co., Ltd., a China-based lifestyle brand and online retailer, from April 2010 to December 2011. Mr. Duan also had held various managerial positions within Founder Group, a China-based information technology company, from July 2000 to September 2002 and from April 2005 to April 2010. Mr. Duan received his bachelor’s degree in engineering management in 2000 and his master’s degree in technology economy and management from North China Electric Power University in 2005.
  • Aaron Kwok Yuen Lung

    Chief Human Resource Officer
    Mr. Aaron Kwok Yuen Lung currently serves as our chief human resources officer and general manager of our home appliances and digital products business. Mr. Kwok joined us in October 2014. Prior to joining us, Mr. Kwok was a director at Beijing VastSmart Trading Co., Ltd from 2012 to 2014. From 2011 to 2012, Mr. Kwok served as deputy vice general manager in charge of sales and marketing at Beko Electronics Appliances (China) Co., Ltd. From 2003 to 2011, Mr. Kwok worked as sales director and commercial general manager of IT displays and Accessories of Philips (China) Investment Co., Ltd. From 1989 to 2003, Mr. Kwok held various managerial positions in several IT companies, including Beijing Dyne Lihe Sci-Tech Development Co., Ltd. And Creative Technology Limited. Mr. Kwok received his bachelor’s degree in computer science from Fudan University in 1989.
  • Luke Xiaokang Lu

    Operations VP
    Mr. Luke Xiaokang Lu has served as our vice president in charge of our corporate operations management since August 2018. Prior to joining us, Mr. Lu worked as an operations director and a senior vice president in charge of licensed brand distribution of Tristate Holdings Limited, a premium brands management company listed on Hong Kong Stock Exchange, from 2003 to 2017. Mr. Lu had held various managerial positions in finance and legal department of Adidas China from 1996 to 2003. Mr. Lu has over 20 years’ experiences in finance, legal and business operations management in branded distribution. Mr. Lu received his bachelor’s degree in economics from Zhejiang Gongshang University (formerly known as Hangzhou Institute of Commerce) in 1985.