• Vincent Wenbin Qiu

    Chairman of the Board of Directors and Chief Executive Officer
    Mr. Vincent Wenbin Qiu is one of Baozun’s co-founders. Mr. Qiu has served as Baozun’s chairman of the board of directors and chief executive officer since the Company’s founding in 2007. Prior to founding Baozun, Mr. Qiu founded Shanghai Erry Network Technology Ltd., or Shanghai Erry, in 2000, a company specialized in providing supply chain management solutions and services to consumer brands in China, and served as Shanghai Erry’s chief executive officer from 2000 to 2007. From 1992 to 2000, Mr. Qiu worked as a technical and solution architect and held technical management positions in various multinational companies, including NCR (China) Limited, HP China Co., Ltd. and Sun Microsystems (China) Limited. Mr. Qiu obtained his bachelor’s degree in electronic engineering from Tsinghua University in 1992.
  • Junhua Wu

    Director and Chief Operating Officer
    Mr. Junhua Wu is one of Baozun’s co-founders and has served as its chief operating officer since the Company’s founding in 2007. Mr. Wu primarily supervises Baozun’s information technology, customer service and business development departments, as well as its official brand store business. From 2001 to 2006, Mr. Wu served as director of the professional service department at Shanghai Erry. From 2000 to 2001, he worked as senior IT manager in Goodbaby International Group, an international durable juvenile products company headquartered in China. Mr. Wu graduated from Shanghai Jiao Tong University where he studied computer science in 2000.
  • Robin Bin Lu

    Chief Financial Officer
    Mr. Robin Bin Lu has served as Baozun's Chief Financial Officer since joining the Company in 2018. Before joining Baozun, Mr. Lu served as Chief Financial Officer of LightInTheBox Holding Co., Ltd. (NYSE: LITB) from 2014 to 2018. Prior to that, Mr. Lu was Chief Financial Officer and an Executive Director of A8 Digital Music Holdings Ltd (00800.HK) from 2011 to 2014. Mr. Lu also served as a Director of Duomi Music Corporation from 2011 to 2014. From 2008 to 2010, Mr. Lu worked for Anaren, Inc as a Division Controller. Prior to Anaren, Mr. Lu was an Executive Director at Janney & Lee Investment LLC. Robin has also held various financial management positions at China Network Communication Co., Ltd. (which was acquired by China Unicom), Dell Inc., and China International Trust and Investment Corporation (currently known as CITIC Group). Mr. Lu received his bachelor's degree in Automotive Engineering from Tsinghua University in 1992 and his MBA degree in Operations and Finance from Ohio State University in 2000.
  • Michael Meng Li

    Chief Technology and Innovation Officer
    Mr. Michael Meng Li has served as Baozun’s chief information technology and innovation officer since February 2018 and has worked with us since June 2017. Prior to joining us, Mr. Li served as general manager of chain brands business division at Wanda Internet Technology Group from May 2016 to June 2017. Mr. Li served as general manager of e-commerce at BestBuy Commercial (Shanghai) Co., Ltd. from April 2014 to April 2015, responsible for ecommercial business development. Mr. Li was co-founder and served as chief executive officer of Shanghai Aibee Network Technology Co., Ltd. from January 2012 to January 2014. Mr. Li has more than 18 years of management experience in the e-commerce and IT service industry. Mr. Li received his bachelor’s degree in energy engineering from Zhejiang University.
  • Frank Lie Ma

    Chief Strategy Officer
    Mr. Frank Lie Ma has served as Baozun’s chief strategy officer since December 2016. He was previously our vice president from February 2011 to August 2015. Mr. Ma served as the chief information officer of Shanghai Inoberb Cosmetics Co., Ltd. from September 2015 to November 2016, responsible for its overall e-commerce operation, marketing and IT department. Mr. Ma served as a vice president of Jushang (Shanghai) E-commerce Co., Ltd. ( from 2009 to 2011, responsible for its overall operation and marketing. From 2007 to 2009, Mr. Ma served as a CEO executive assistant of Newegg (China) Trade Co., Ltd. Mr. Ma also held various managerial positions in Alipay (China) Network Technology Co., Ltd. from 2005 to 2007, Shanghai Etang Information Technology Co., Ltd. from 2001 to 2005, and Globalsources (Shanghai) Advertisement Co., Ltd. from 1997 to 2001. Mr. Ma received his master’s degree in business administration from East China Normal University in 2012. Mr. Ma owns two patents relating to an online payment method and system pertaining to communication terminals and intermediate platforms.