Vincent  Wenbin Qiu
Chairman of the Board of Directors and Chief Executive Officer

Mr. Vincent Wenbin Qiu is one of Baozun’s co-founders. Mr. Qiu has served as Baozun’s chairman of the board of directors and chief executive officer since the Company’s founding in 2007. Prior to founding Baozun, Mr. Qiu founded Shanghai Erry Network Technology Ltd., or Shanghai Erry, in 2000, a company specialized in providing supply chain management solutions and services to consumer brands in China, and served as Shanghai Erry’s chief executive officer from 2000 to 2007. From 1992 to 2000, Mr. Qiu worked as a technical and solution architect and held technical management positions in various multinational companies, including NCR (China) Limited, HP China Co., Ltd. and Sun Microsystems (China) Limited. Mr. Qiu obtained his bachelor’s degree in electronic engineering from Tsinghua University in 1992.
Vincent  Wenbin Qiu
Chairman of the Board of Directors and Chief Executive Officer


Mr. Vincent Wenbin Qiu is one of Baozun’s co-founders. Mr. Qiu has served as Baozun’s chairman of the board of directors and chief executive officer since the Company’s founding in 2007. Prior to founding Baozun, Mr. Qiu founded Shanghai Erry Network Technology Ltd., or Shanghai Erry, in 2000, a company specialized in providing supply chain management solutions and services to consumer brands in China, and served as Shanghai Erry’s chief executive officer from 2000 to 2007. From 1992 to 2000, Mr... 
Junhua Wu
Director and Chief Operating Officer

Mr. Junhua Wu is one of Baozun’s co-founders and has served as its chief operating officer since the Company’s founding in 2007. Mr. Wu primarily supervises Baozun’s information technology, customer service and business development departments, as well as its official brand store business. From 2001 to 2006, Mr. Wu served as director of the professional service department at Shanghai Erry. From 2000 to 2001, he worked as senior IT manager in Goodbaby International Group, an international durable juvenile products company headquartered in China. Mr. Wu graduated from Shanghai Jiao Tong University where he studied computer science in 2000.
Junhua Wu
Director and Chief Operating Officer


Mr. Junhua Wu is one of Baozun’s co-founders and has served as its chief operating officer since the Company’s founding in 2007. Mr. Wu primarily supervises Baozun’s information technology, customer service and business development departments, as well as its official brand store business. From 2001 to 2006, Mr. Wu served as director of the professional service department at Shanghai Erry. From 2000 to 2001, he worked as senior IT manager in Goodbaby International Group, an international durable... 
Beck  Zhaoming Chen
Chief Financial Officer

Mr. Beck Zhaoming Chen has served as Baozun’s chief financial officer and a number of other positions including vice president and finance director, since joining the Company in 2012. Prior to joining, Mr. Chen was the finance controller at LaShou Group Inc., a leading online social commerce company in China from 2011 to 2012. From 2004 to 2011, Mr. Chen worked at Deloitte Touche Tohmatsu Certified Public Accountants LLP as an audit manager for a number of multinational technology and retail companies. Mr. Chen obtained his bachelor’s degree in economics from Fudan University in 2004. Mr. Chen is a qualified accountant of the Chinese Institute of Certified Public Accountants and a CFA charterholder.
Beck  Zhaoming Chen
Chief Financial Officer


Mr. Beck Zhaoming Chen has served as Baozun’s chief financial officer and a number of other positions including vice president and finance director, since joining the Company in 2012. Prior to joining, Mr. Chen was the finance controller at LaShou Group Inc., a leading online social commerce company in China from 2011 to 2012. From 2004 to 2011, Mr. Chen worked at Deloitte Touche Tohmatsu Certified Public Accountants LLP as an audit manager for a number of multinational technology and retail com... 
Michael Meng Li
Chief Technology and Innovation Officer

Mr. Michael Meng Li has served as Baozun’s chief information technology and innovation officer since February 2018 and has worked with us since June 2017. Prior to joining us, Mr. Li served as general manager of chain brands business division at Wanda Internet Technology Group from May 2016 to June 2017. Mr. Li served as general manager of e-commerce at BestBuy Commercial (Shanghai) Co., Ltd. from April 2014 to April 2015, responsible for ecommercial business development. Mr. Li was co-founder and served as chief executive officer of Shanghai Aibee Network Technology Co., Ltd. from January 2012 to January 2014. Mr. Li has more than 18 years of management experience in the e-commerce and IT service industry. Mr. Li received his bachelor’s degree in energy engineering from Zhejiang University.
Michael Meng Li
Chief Technology and Innovation Officer


Mr. Michael Meng Li has served as Baozun’s chief information technology and innovation officer since February 2018 and has worked with us since June 2017. Prior to joining us, Mr. Li served as general manager of chain brands business division at Wanda Internet Technology Group from May 2016 to June 2017. Mr. Li served as general manager of e-commerce at BestBuy Commercial (Shanghai) Co., Ltd. from April 2014 to April 2015, responsible for ecommercial business development. Mr. Li was co-founder a... 
Frank Lie Ma
Chief Strategy Officer

Mr. Frank Lie Ma has served as Baozun’s chief strategy officer since December 2016. He was previously our vice president from February 2011 to August 2015. Mr. Ma served as the chief information officer of Shanghai Inoberb Cosmetics Co., Ltd. from September 2015 to November 2016, responsible for its overall e-commerce operation, marketing and IT department. Mr. Ma served as a vice president of Jushang (Shanghai) E-commerce Co., Ltd. (Fclub.cn) from 2009 to 2011, responsible for its overall operation and marketing. From 2007 to 2009, Mr. Ma served as a CEO executive assistant of Newegg (China) Trade Co., Ltd. Mr. Ma also held various managerial positions in Alipay (China) Network Technology Co., Ltd. from 2005 to 2007, Shanghai Etang Information Technology Co., Ltd. from 2001 to 2005, and Globalsources (Shanghai) Advertisement Co., Ltd. from 1997 to 2001. Mr. Ma received his master’s degree in business administration from East China Normal University in 2012. Mr. Ma owns two patents relating to an online payment method and system pertaining to communication terminals and intermediate platforms.
Frank Lie Ma
Chief Strategy Officer


Mr. Frank Lie Ma has served as Baozun’s chief strategy officer since December 2016. He was previously our vice president from February 2011 to August 2015. Mr. Ma served as the chief information officer of Shanghai Inoberb Cosmetics Co., Ltd. from September 2015 to November 2016, responsible for its overall e-commerce operation, marketing and IT department. Mr. Ma served as a vice president of Jushang (Shanghai) E-commerce Co., Ltd. (Fclub.cn) from 2009 to 2011, responsible for its overall opera...