Management

  • Vincent Wenbin Qiu

    Chairman of the Board of Directors and Chief Executive Officer
    Mr. Vincent Wenbin Qiu is one of Baozun’s co-founders. Mr. Qiu has served as Baozun’s chairman of the board of directors and chief executive officer since the Company’s founding in 2007. Prior to founding Baozun, Mr. Qiu founded Shanghai Erry Network Technology Ltd., or Shanghai Erry, in 2000, a company specialized in providing supply chain management solutions and services to consumer brands in China, and served as Shanghai Erry’s chief executive officer from 2000 to 2007. From 1992 to 2000, Mr. Qiu worked as a technical and solution architect and held technical management positions in various multinational companies, including NCR (China) Limited, HP China Co., Ltd. and Sun Microsystems (China) Limited. Mr. Qiu obtained his bachelor’s degree in electronic engineering from Tsinghua University in 1992.
  • Junhua Wu

    Director and Chief Operating Officer
    Mr. Junhua Wu is one of Baozun’s co-founders and has served as its chief operating officer since the Company’s founding in 2007. Mr. Wu primarily supervises Baozun’s information technology, customer service and business development departments, as well as its official brand store business. From 2001 to 2006, Mr. Wu served as director of the professional service department at Shanghai Erry. From 2000 to 2001, he worked as senior IT manager in Goodbaby International Group, an international durable juvenile products company headquartered in China. Mr. Wu graduated from Shanghai Jiao Tong University where he studied computer science in 2000.
  • Arthur Junrui Yu

    Chief Financial Officer
    Mr. Arthur Junrui Yu has served as Baozun's Chief Financial Officer since December 2020. Before joining Baozun in September 2020 as Vice President of Finance, Mr. Yu worked for Jaguar Land Rover Plc, where he served as CFO Greater China and Board Supervisor of the Chery Jaguar Land Rover from 2018 to 2020. Prior to this, Mr. Yu worked for BT Group Plc from 2009 to 2018 and held several senior leadership positions in UK and Hong Kong. His last role within BT Group was CFO, Asia, Middle East and Africa and Chairman of BT China. During his time at BT Group, he delivered significant cashflow and profitability improvement through an operational efficiency programme. In his earlier career, Mr. Yu worked as a management consultant for PricewaterhouseCoopers from 2007 to 2009 and worked for Rolls-Royce Plc under its graduate leadership programme from 2004 to 2007. Mr. Yu holds a BSc degree in management sciences from Warwick University, an MSc degree in management information systems from the London School of Economics, and an Executive MBA degree from Judge Business School, University of Cambridge. He is currently a fellow member of the Charted Institute of Management Accountant.
  • Aaron Kwok Yuen Lung

    Chief Human Resource Officer
    Mr. Aaron Kwok Yuen Lung currently serves as our chief human resources officer and general manager of our home appliances and digital products business. Mr. Kwok joined us in October 2014. Prior to joining us, Mr. Kwok was a director at Beijing VastSmart Trading Co., Ltd from 2012 to 2014. From 2011 to 2012, Mr. Kwok served as deputy vice general manager in charge of sales and marketing at Beko Electronics Appliances (China) Co., Ltd. From 2003 to 2011, Mr. Kwok worked as sales director and commercial general manager of IT displays and Accessories of Philips (China) Investment Co., Ltd. From 1989 to 2003, Mr. Kwok held various managerial positions in several IT companies, including Beijing Dyne Lihe Sci-Tech Development Co., Ltd. And Creative Technology Limited. Mr. Kwok received his bachelor’s degree in computer science from Fudan University in 1989.
  • Peter Tao Liang

    Logistics and Supply Chain VP
    Mr. Peter Tao Liang currently serves as our vice president, in charge of operation of logistics and supply chain group. Mr. Liang rejoined us in November 2019. Mr. Liang our vice president, primarily supervising logistic and administrative departments from January 2017 to August 2019. Prior to that, Mr. Liang held a number of positions with us, including our logistic director from April 2014 to January 2017, our sales operation director, responsible for coordinating the front-back operation, from January 2011 to April 2014, our sales director of fast moving consumer products from September 2009 to January 2011, and our manager of logistic from March 2009 to September 2009.
  • Angus Yang Cao

    TIC General Manager
    Mr. Angus Yang Cao has served as our general manager in charge of our TIC since July 2019, and has served as the special assistant to the CEO since May 2018. Prior to joining us, Mr. Cao served as a director of Proctor & Gamble Ltd, a fast-moving consumer goods company, from January 2002 to May 2018. Mr. Cao has extensive experience in manufacturing and operation, innovation and development, and supply chain management. Mr. Cao received his bachelor’s degree in welding and automation and his master’s degree in material manufacturing automation from Huazhong University of Science and Technology in 1999 and 2002, respectively.
  • Jason Nan Xie

    IT Engineering and Management VP
    Mr. Jason Nan Xie has served as our vice president in charge of IT engineering and management since December 2019. Prior to joining us, Mr. Xie worked as the chief technology officer at Yingzi Technology Inc., a farm-to-table supply chain technology company, from August 2018 to June 2019. From 2014 to 2018, Mr. Xie served as the general manager in charge of R&D operations at Vipshop (US) Inc., a Big Data and Artificial Intelligence focused technology subsidiary affiliated to Vipshop Holdings Limited, which is a Chinese online discount retailer listed on the New York Stock Exchange. Mr. Xie worked as a senior principal product manager at Oracle from 2001 to 2012, and as a senior product manager at eBay from 2012 to 2014. Mr. Xie has extensive experience in enterprise applications and consumer internet industries. He received his bachelor’s degree in mathematics from the University of North Carolina at Chapel Hill and master’s degree in computer sciences from the University of Wisconsin-Madison.