Baozun is the leader and a pioneer in the brand e-commerce service industry in China

Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging on the Company’s end-to-end e-commerce service capabilities, omni-channel coverage and technology-driven solutions. The company's integrated capabilities encompass all aspects of the e-commerce value chain covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. The Company also offer O2O solutions to help brands integrate their online and offline operations. Baozun is devoted to innovation in order to maintain and strengthen its market leading position, both in the Company’s business model and technology stack.

Baozun’s comprehensive end-to-end service capabilities, along with in-depth industry knowledge and integrated technology platforms and solutions, enable different brands to plan and execute e-commerce strategies efficiently. With strong compatibility of its IT systems, the Company is able to provide omni-channel solutions across official brand stores, online marketplaces, such as Tmall, and Pinduoduo, social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.


  • According to iResearch, Baozun is the leader in China’s brand e-commerce service industry with the largest market share as measured by GMV in 2019. Empowered by technology, we are currently the only player that not only provides full services across the e-commerce value chain but also serves the most diverse product categories on omni-channels in China.  
  • Baozun is currently a Tmall “six-star” e-commerce service partner, and have been recognized as the highest ranking Tmall e-commerce service partner since Tmall introduced the grading system.
  • Baozun’s competitive advantages have enabled the Company to achieve rapid growth in the number of its brand partners to 266 brand partners as of December 31, 2020, including 15 out of the top 50 most valuable global brands according to BrandZ Top 100 Most Valuable Global Brands.  

Mission and Vision

  • Mission: Driven by technological innovation and customer needs, Baozun strive to become the leading global brand e-commerce business partner.
  • Vision: Technology empowers the future success.