INVESTOR FAQS

1. Where is Baozun headquartered?

No. 1-9, Lane 510
West Jiangchang Road,
Jingan District,
Shanghai, 200436,
People’s Republic of China

2. When was Baozun incorporated?

Baozun was incorporated in December 2013 in the Cayman Islands.

3. How many employees does Baozun have?

As of December 31, 2023, Baozun had 7,827 full-time employees.

4. When did Baozun list itself on NASDAQ and HKEX?

Baozun became a publically listed company in May 2015 on NASDAQ. Baozun became listed on the main board of Hong Kong Exchange in Sep 2020.

5. Where is Baozun stock traded and what is the ticker symbol?

Baozun’s ADSs trade on NASDAQ under the ticker ‘BZUN’. Baozun’s ordinary shares trade on HKEX under the ticker “9991”.

6. Who is Baozun’s independent auditing firm?

KPMG Huazhen LLP

7. How many ordinary shares does an American Depositary Share (“ADS”) represent?

One ADS represents three Class A ordinary shares.

8. When does Baozun’s fiscal year end?

December 31.