NEWS RELEASES

SHANGHAI, China, Aug. 5, 2015 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq:BZUN) ("Baozun" or the "Company"), the leading brand e-commerce solutions provider in China, today announced that it will release its unaudited financial results for the second quarter ended June 30, 2015, on Wednesday, August 19, 2015 before the open of U.S. markets.

The Company will host a conference call to discuss the earnings at 8:00am Eastern Daylight Time on Wednesday, August 19, 2015 (8:00pmBeijing time on Wednesday, August 19, 2015).

Dial-in numbers for the live conference call are as follows:

International Dial-in	+61-2-8524-5042
U.S. Toll Free	1-855-298-3404
Mainland China Toll Free	4001-200-539
Hong Kong Toll Free	800-905-927
Passcode: BZUN

A telephone replay of the call will be available after the conclusion of the conference call through 11:59pm Eastern Time, August 26, 2015.

Dial-in numbers for the replay are as follows:

International Dial-in	+61-2-9641-7900
U.S. Toll Free	1-866-846-0868
Passcode: 3382152

A live and archived webcast of the conference call will be available on the Investor Relations section of Baozun's website at http://ir.baozun.com/.

Safe Harbor Statements

This news release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.

About Baozun Inc.

Baozun is the leading brand e-commerce solutions provider in China that helps brand partners execute their e-commerce strategies. The Company's integrated capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. The Company helps brand partners execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations.

For more information, please visit http://ir.baozun.com

CONTACT: For investor and media inquiries, please contact:

         Baozun Inc.
         Ms. Caroline Dong
         Email: ir@baozun.com

         Christensen
         In China
         Mr. Christian Arnell
         Phone: +86-10-5900-1548
         E-mail: carnell@christensenir.com

         In US
         Ms. Linda Bergkamp
         Phone: +1-480-614-3004
         Email: lbergkamp@ChristensenIR.com

Baozun Inc.