Baozun Further Strengthens Omni-Channel E-Commerce Solutions With New Generation of Official Brand WeChat Store Platform

SHANGHAI, ChinaDec. 22, 2015 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq:BZUN) ("Baozun" or the ""Company"), the leading brand e-commerce solutions provider in China, today announced that it has further strengthened its portfolio of omni-channel e-commerce solutions it offers brand partners with the new generation of official brand WeChat store platform.

The new platform is part of the Company’s strategy to further expand the range of mobile-based e-commerce solutions it offers brand partners and allow them to quickly expand their presence on WeChat without the heavy costs associated with creating a new online store. The new official brand WeChat store platform includes a number of customizable options to make it easier for customers to interact directly with the brands and accommodate promotional campaigns. Baozun has constructed a core system that directly integrates the brands’ WeChat public account with their back-end systems and third party vendors’ systems across all sales channels. Like the stores Baozun operates for its brand partners in other channels, these new WeChat stores offer customers the same safety, convenience, and reliability.

“Our official WeChat stores will make an attractive value-added service for our brand partners by offering them a channel to reach out to WeChat’s massive user base,” commented Mr. Vincent Qiu, Chief Executive Officer of Baozun. “With more and more users using their mobile devices to shop and interact with brands, we built a platform that will allow brands to not only sell their products, but to also promote their brand and communicate with their customers more efficiently. A number of our brand partners have already launched their WeChat stores on this platform with many others already having expressed a strong interest in expanding their presence on WeChat. We will continue to innovate and expand the range of services we offer brands to increase e-commerce sales across different channels.”

Safe Harbor Statements

This news release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.

About Baozun Inc.

Baozun is the leading brand e-commerce solutions provider in China that helps brand partners execute their e-commerce strategies. The Company's integrated capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. With e-commerce in China growing rapidly in both scale and complexity, brands look to Baozun as a trusted partner and rely on its local knowledge and industry expertise to execute their e-commerce strategies.

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Baozun Inc.