Investor Overview


Baozun is the leader and a pioneer in the brand e-commerce service industry in China

Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging on the Company’s end-to-end e-commerce service capabilities, omni-channel coverage and technology-driven solutions. The company's integrated capabilities encompass all aspects of the e-commerce value chain covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. The Company also offer O2O solutions to help brands integrate their online and offline operations. Baozun is devoted to innovation in order to maintain and strengthen its market leading position, both in the Company’s business model and technology stack.