Investor Overview


Founded in 2007, Baozun Inc. is the leader and a pioneer in the brand e-commerce service industry and a digital commerce enabler in China. It serves more than 400 brands from various industries and sectors around the world, including East Asia, Southeast Asia, Europe and North America.

Baozun Inc owns three major business lines, which includes BAOZUN E-COMMERCE (BEC), BAOZUN BRAND MANAGEMENT (BBM) and BAOZUN INTERNATIONAL (BZI). With the commitment to accelerate its high-quality and sustainable growth, three business lines are devoted to empowering its clients’ business and navigating the new phase of development driven by the aspiration of “Technology Empowers the Future Success”.